EN 
NL T-Mobile
Case
The Ultimate Challenger
T-Mobile (now ODIDO) helpes their employees to rise above themselves. To highlight the personal training budget, they introduced a call from the ultimate challenger—motivating everyone to step up and grow.
The Experience
To truly activate and inspire someone online, a dull text just won’t cut it. Enter Vic—the ultimate challenger. Bursting onto the scene with energy and humor, Vic pulls you into physical, mental, funny, and sometimes downright crazy situations. His mission? To get you moving an rise above yourself.
Background
Every T-Mobile employee has a personal training budget—but not everyone takes advantage of it. To prevent anyone from missing out! We ditched the usual serious tone and brought something irresistibly fun. Challenging players to claim their edge!
Once, I was nothing—a mere shadow of myself, spending endless days watching TV, gaming, and doing absolutely nothing. Until one day, I found myself alone again, crying in the shower, my tears blending with the water. And then, someone burst into my life, igniting a spark and inspiring me to become the best version of myself.
Who was that someone?
It was me.
Vic
The Ultimate Challenger
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