AFAS Software

Case

Unveiling a new location

You only get one chance to open a new office building with your own theater. To make that moment truly unforgettable, we collaborated with the AFAS Software team and Live Legends to create an extraordinary show.

The Experience

The story of AFAS Software is rich and multifaceted. To capture it in a powerful way, a striking set composed of dynamic facets takes center stage. With engaging interviews, a performance by Maan, humorous moments from the Johan Cruijff musical, mesmerizing floating dancers, and immersive video projections, we transport the guests into the world of AFAS.

Background

AFAS Software has created an iconic and stunning office building, complete with a state-of-the-art theater that was fully packed at the opening. As the crowning moment, Queen Máxima herself inaugurated the new building. An opening like that calls for nothing less than grandeur.

We aimed for top-class quality, and that’s exactly what was delivered today. The program was beautifully balanced, blending professionalism with dance, singing, and those raw, heartfelt moments that truly embody the spirit of AFAS. It was a fantastic collaboration!

Bas van der Veldt

CEO AFAS Software