Jaguar

Case

Activation campagne

To create a mesmerizing invitation for influencers. Inviting them to the launch of the Jaguar I-Pace, we teamed up with Armin van Buuren.

The Experience

How Do You Create an Unforgettable Launch for Influencers? For the debut of the Jaguar I-Pace, we partnered with Armin van Buuren to craft a launch like no other. Influencers, often under daily pressure to stay relevant, received handmade, personalized letters inviting them to reflect on what truly matters. Without knowing the sender, they followed the clues to a secret finale—an exclusive event featuring an electrifying performance by Armin van Buuren.

Background

Create Moments That Truly Feed the Soul. Jaguar set out to inspire by crafting experiences that resonate deeply. We began with heartfelt letters, sparking curiosity and reflection. Weeks of mystery culminated in a powerful finale—an event that offered pure release and unforgettable impact.

How Do You Break Through the Noise of Influencer Marketing? In a world where influencers can attend a party every night and collect endless goodie bags, we aimed higher. Instead of just another flashy event, we created a one-of-a-kind experience—something so meaningful and memorable, they’ll be talking about it for years.

Bas van Teylingen

Online Cookie Collective