AFAS Software

Case

Online customer day

When 4,500 Guests Can’t Meet in Person, What’s the Next Move?

The Experience

For AFAS Software, we transformed their physical customer day into an engaging online adventure—proving that even the biggest challenges can spark incredible innovation. The AFAS customer day is all about unveiling their latest software update—but what if that software gets stolen by a sinister figure? Thousands of customers who signed up for the experience become players in an epic online Escape Room, working together to recover what’s been taken.

Background

Bringing Core Values to Life in a Groundbreaking Way At the onset of the COVID-19 pandemic, AFAS chose a bold, innovative approach to showcase its core values. With over 4,000 participants, their online experience became the largest Escape Room ever created.

We couldn’t be prouder! Using an online escape room to bring customers together—both with each other and the event itself—is simply awesome! The Experience Experts are an incredible team to make this happen. Together, we’ve created something truly extraordinary.

Leonie Brunekreef

Marketing manager AFAS Software