AFAS Software

Case

Activation campagne

AFAS has launched a completely updated version of their software in 2023. To experience why they built this software the way they did, we transformed a gym into a magical space. In one week, over 2,500 people experienced a digital time travel.

The Experience

Before, a simple act like adding a new employee to your company was a struggle. The software worked awkwardly and cumbersomely. AFAS solves that with nice software that works finer with every update.

For the launch of their latest update, we created a digital time travel entirely in the style of Back to the Future. Using actors and a magical space, we turned an online experience into an experience. An adventure where people walked out smiling broadly.

Background

ERP and HRM software used to be terrible to work with. AFAS has scrapped what is unnecessary to make the work of thousands more enjoyable. Peace on your screen, is peace in your head. That was the message at the heart of our time travel along software.

Showing our customers what the entire Product Development department has worked mega hard on for a year is always a great honour. Many thanks to all colleagues who contributed to this annual party (in front of and behind the scenes), but also to partners Blue Luna for the fantastic opening show and Experience Experts for the surprising experience.

Leonie Brunekreef

Manager Event & Theatre at AFAS