DELL technologies forum 2024

Case

Project "plAIground"


Not just hearing about, but getting started with AI yourself

The Experience

Imagine...

A conference with exhibition floor. And somewhere in the corner 2 doors. Behind them a futuristic magic tunnel full of smoke and light. Do you dare? Only the brave and curious step into the future. Inside, they will encounter huge robots and a short film indicating how AI and robotisation can be your friend or foe. Will you resist or embrace the opportunities? Will you use available tools to work more efficiently, communicate better or present better? For Dell Technolgies, we developed a setting where

The theme? plAIground - getting started with AI yourself..
At the Dell Technologies Forum, content takes centre stage. With experts on the infinite possibilities of AI. With partners on the show floor showing how they apply AI. But where can visitors get started with AI themselves? Test what's available, practice with prompts, play with low-threshold tools that will make work tomorrow different, more efficient and fun? That is the Dell plAIground, where, in a safe setting and under guidance, visitors turn into participants by actively getting to work with AI tools.

 

What if your organisation also offers such an impactful experience?

An experience like this not only makes your core message come alive, but also creates a lasting connection with your brand. Wondering how we can turn your message into an immersive experience too? Visit contact with us for the possibilities.

Background

DELL technologies forum 2024 wanted to tell more than just about AI. Visitors needed to experience it, feel it and thus experience the impact

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