The Dutch Central Bank

Case

Lecture series

A series of lectures designed to build trust in sustainable prosperity while enhancing DNB’s visibility in society, particularly among young millennials, by emphasizing its social role.

The Experience

During a lunchtime lecture, a group of young millennials was introduced to various economic topics from a fresh, bird's-eye perspective. The sessions were recorded to extend its online reach. In this innovative format, complex and often dry information was broken down into engaging segments, including animated videos, content presentations, and interactive Q&A opportunities. To wrap things up, each topic ended on a lighthearted note, complete with a touch of humor through stand-up comedy.

Background

The Dutch Central Bank promotes financial stability and contributes to sustainable prosperity in the Netherlands. By sharing their expertise widely, they aim to strengthen public confidence in the economy.